A great business plan template will also provide instructions for each step of your plan and show you what an investor-ready and SBA-approved business plan should look like. Content marketing is different. Other factors that can affect your content include how well it aligns with your brand and messaging, and whether it is easy to access across platforms (from smartphone to tablet to computer). In this article, you’ll learn how you can create, build, measure, and grow a content strategy that succeeds, and find the templates you need to get started. See Smartsheet in action. Now that you’ve got a plan for creating and publishing your content, you need … Step 4: Create a timeline to put your plans … Don’t rely on your gut or anecdotal evidence to feel successful. What are you doing better than your competitors and where do you need to improve? Content marketing is no longer an option—a good strategy is essential to compete in the market. You’ll also want a community manager (sometimes called a chief listening officer or even a director of audience) to monitor feedback about your product or service. When everyone understands the value of the story of how your product connects to customers, more internal stakeholders will want to tell that story. Regardless of the type of content you create, it should answer your customers’ questions, offer product highlights, and compare your solution to your competitors. For top-of-class calendar functionality, workflow, and analytics, the Curata CMP content marketing platform is one of several options available on the market. Resources. Start Sourcing or Community Building. The popularity of content marketing has soared in recent years. Content strategy can follow a similar outline. Why? Provide an overview of your marketing team's email program. These descriptions are more than facts, however. Either way, make sure you have guidelines for the writing and visual look of these efforts. These guidelines spell out your brand, design, style, voice, metadata, and more. Compare similar time frames to avoid false reporting. Gather this information in collaboration with your sales and marketing staff. Here’s the most common types of content: Use this checklist to identify the type of content you want to create and the frequency at which you’ll distribute it: Regardless of the format, each piece of content should convey a message that relates to your central theme or story. You can easily write your own management plan with a few simple steps. As you create content, ask: How does this fit with our story? But by taking the time to do it, you'll be rewarded by having your message heard and gaining growth in … Use a content mapping template to create a plan. This process can be part of your overall editorial calendar, but you may find it more effective to keep a separate promotions calendar. What business objectives are most important? Use your guidelines to decide what to keep in its current form, what needs revising to meet your new standards, and what you can delete or retire; then prioritize that long list of content assets. Content lives on various pages on your site, including landing pages, feature pages, channel pages that aggregate content by theme or topic, or even microsites dedicated to a specific product or service. The value of your content (or product or service) drives the amount of effort you put into promotion. Plan the content for your next website project. Depending on your resources, you should consider adding a public relations or promotions person to work with your community manager. Conduct a content audit of your existing assets to find out what generates the most traffic and converts the most customers. On some teams, the writers review one another’s work. There are tons of free business plan templates available (including the one you can download right here on this page). Consider using this effective content management template. Taking a strategic approach to your content plan ensures your message cuts through the clutter and reaches your target audience with the right information at the right time. Apps that enhance Atlassian products. Be specific about each customer’s demographic data, their business or personal goals, and where they go for information. We'll take you straight to it when you fill out the form below. Snag your templates now, and then read on to learn how to use ’em. A schedule helps you see what you’re sharing, especially on social, and it helps you assign and monitor the workflow. The plan should be based on your company’s business goals and resources, including staff. How does your content stand out? 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